Understanding <a href=https://npprteam.shop/en/articles/tiktok/when-to-update-creatives-and-why-do-videos-burn-out/>how to reduce creative burnout in TikTok Ads</a> is essential for maintaining consistent ROAS across your campaigns. Video fatigue occurs when audiences see the same creative repeatedly, leading to declining CTR, engagement, and conversion rates even when your targeting and budget remain constant. The article breaks down the specific frequency and audience saturation signals that indicate when creative refresh becomes necessary, including metric thresholds for frequency caps and audience size ratios. Media buyers managing scaled TikTok accounts often face this challenge within weeks of launching their top performers, making timely creative rotation a critical operational skill. By implementing a systematic rotation schedule before performance drops, you can extend campaign profitability and avoid sudden ROAS collapses.